Elevation Music Group was [at the time] an upcoming independent urban music production company in Connecticut. Extremely ambitious, they wanted their image [and that of their artists] represented in first class fashion. Towards this end, they partnered with Alchemy to create a complete and cohesive image for their company.
Alchemy created a new logo [pictured below], website, and various print materials for EMG. At right are full-page print ads created by Alchemy that ran in THE SOURCE Magazine [top image, Jan. 2000 issue] and Billboard Magazine [bottom image, Novenber 13, 1999 issue]. The lower image still sports their original, self-designed logo [bottom left], while the SOURCE ad features the re-designed logo.
At bottom left are the cover and tray card from the Kali CD.